Sang Sang is a korean restaurant in Vienna’s 6th district.
The sons took over their parents’ company – formerly known as Hanil – and created a new brand. Sang Sang are the first two syllables of their names and at the same time mean Imagination in Korean. The Korean characters are playfully hidden in the logo, creating a beautiful signet. The paper used for the types of print contains corn leftovers and almond residues, giving it a tactile structure.
The design includes:
Logotype / Business cards / Color palette / Menu design / Signage