If Dogs Run Free, is a well-established cocktail bar in Vienna’s 6th district. The name, like the space itself, is meant to invite fantasy. The core of the visual identity are distinctive pencil illustrations which pair beautifully with the solid typography and the minimalistic interior. The color blue is the base of the overall look and recurs throughout the interior and graphics.
The design includes:
Logotype / Business cards / Color palette / Illustration / Menu / Labels / Giftcards / Signage / Coasters / Matches / Beer glasses / Posters / Flyers / Coffee packaging / Coffee cups / Take-away Cups / Merchandise / Web Design