Mae Aurel is a brasserie in Vienna's first district. To ensure a overall visually compelling identity, I worked in close collaboration with Tzou Lubroth Architects, who created the interior concept. The branding is based on the colors of the restaurants interior: dark blue and dusky pink. The wavey pattern used as recurrent element is inspired by the wall's structure that define the space.
The design includes:
Logotype / Business cards / Color palette / Menu design / Label design / Giftcard design / Signage
Naming by: Katherina Luger